FairPlay Sports Media acquires predictive sports data specialist

Sports media network FairPlay Sports Media has acquired Toronto-based predictive sports data specialist Quarter4 (Q4).

The deal will see FairPlay brands such as oddschecker and WhoScored.com utilise Q4’s prediction services in combination with its price movement data across global sporting events.

The value of the transaction has not been disclosed.

“The acquisition of Quarter4 is a significant milestone for our group, giving our various brands the ability to unleash our already market-leading data and tech platform with the unique insights and smarter behavioural analytic capabilities of Q4,” said FairPlay CEO Stuart Simms. “Pioneering BetTech is critical to our future strategy and ambitious growth prospects, and bringing Quarter4 into the group can act as the catalyst for many new and improved product developments in the coming months and beyond.”

Quarter4 CEO and co-founder Kelly Brooks said: “Having successfully partnered with oddschecker as a client, we’re now very excited to begin this deeply integrated working relationship that will pave the future for highly differentiated user experiences.

“The technical synergies between the FairPlay group and Quarter4 are clear, and we’re ready to deliver more value to our various partners worldwide with the mutual advantages of this deal.”