Light & Wonder announces strategic investment in Flows platform

Light & Wonder is enhancing its marketing jackpot capabilities after making a strategic investment in no-code automation platform Flows.

The strategic investment will enable Flows to enter new markets and scale up its operations, supporting businesses by speeding up development and simplifying integrations.

Light & Wonder already utilizes Flows’ technology, delivering a new operator-funded marketing jackpots feature across its operator network.

“Having witnessed the power of Flows’ world-class technology through its network jackpots feature, it was a logical next step to invest in its dynamic platform,” said Light & Wonder CEO iGaming Dylan Slaney. “Flows’ platform is an essential resource for businesses across all sectors of the iGaming industry and beyond and we are delighted to offer the company our support and backing.”

Flows recently launched its new voice-activated tool, which utilizes voice or text activations to build complex omnichannel jackpots from speech or text..

“With the backing of Light & Wonder, we can expedite our path to becoming a worldwide leader in codeless automation solutions,” said Flows CEO James King. “Their support will act as a catalyst, supercharging our growth and innovation across the board and accelerating our mission of making technology accessible and transformative for businesses everywhere.

“I'm incredibly excited for the journey ahead and the unparalleled opportunities this will unlock for Flows and our customers. Kudos to our team who have worked so hard over the last two and a half years to build Flows up to the business it is today.”

Shares in Light & Wonder Inc (NASDAQ:LNW) closed 1.82 per cent higher at $82.30 per share in New York Tuesday.