XLMedia has entered into an agreement to sell its Europe and Canada sports betting and gaming affiliate assets to Gambling.com for up to $42.5 million.
XLMedia has been exploring opportunities to create shareholder value through further asset sales, and has now agreed a sale of affiliate brands including Freebets.com, WhichBingo.co.uk, Nettikasinot.com and Vedonlyonti.com, together with smaller Europe and Canada sites.
The assets do not include XLMedia's North America media partnership business, which generated approximately 55 per cent [...]
