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XLMedia strengthens Scandinavian presence with acquisition

7th July 2014 8:06 am GMT

Jersey-based online gaming marketing business XLMedia has completed the acquisition of an unnamed Scandinavian affiliate network, allowing it to enter the regulated Danish iGaming market.

XLMedia has acquired the network for a cash consideration of $2.3m, gaining access to sites reviewing online casino and poker offerings, primarily in Denmark.

The company described the sites as generating “high value added content”, and allowing XLMedia to refer significant amounts of customers to partner brands.

The deal, which is expected [...]

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