Betsson is enhancing its sports betting capabilities with the acquisition of FDJ Group subsidiary Sporting Solutions.
Betsson is acquiring the trading, pricing, and sports betting risk management verticals of Sporting Solutions, with La Francaise des Jeux (FDJ) retaining the sports betting managed services business which serves lottery operators.
“We are excited to welcome the Sporting Solutions team to Betsson Group. This acquisition is a strategic fit, providing us with quality technology that is already integrated into our sportsbook product,” said Jesper Svensson, CEO of Betsson Operations.
“It also complements our Sportsbook B2B strategy, strengthening the flexibility and scalability of Betsson’s Sportsbook offering – both key factors in the success of our B2B strategy.”
The acquisition gives Betsson access to cutting-edge sports betting technology and a team of professionals at Sporting Solutions’ headquarters in the United Kingdom, alongside operations in Canada and South Africa.
“This transaction pursues the strategic refocus of FDJ Group’s international activities on B2C and B2B2C operations in the lottery, sports betting and online gaming markets,” FDJ said in a statement. “As a result of the deal, Sporting Solutions will benefit from Betsson’s major expansion plans in the B2B segment.
“The acquisition will enrich and enhance Betsson’s range of sports betting solutions, and the Swedish group will reap the benefits of Sporting Solutions’ tech platforms, customer portfolio and expertise, which includes pricing and risk management.”
Shares in Betsson AB (STO:BETS-B) were trading 0.83 per cent lower at SEK126.10 per share in Stockholm Friday morning, while shares in La Francaise des Jeux SA (EPA:FDJ) were down 0.17 per cent at €35.56 per share.