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XLMedia expands offering with acquisition of betting affiliate

14th August 2014 10:02 am GMT

Jersey-based online gaming marketing business XLMedia has enhanced its offering with the acquisition of an unnamed sports betting affiliate business for a total cash consideration of $6.7m.

XLMedia said that the acquired website is focused on UK web and mobile traffic, and specialises in sports betting.

As part of the transaction, the company has also agreed to purchase a second website providing content for casino.

According to XLMedia, the websites have been building a steadily growing [...]

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