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Cherry acquires majority stake in affiliate business Game Lounge

29th January 2015 8:59 am GMT

Swedish gaming operator Cherry has acquired a 51 per cent stake in affiliate marketing business Game Lounge as it looks to drive additional traffic to its iGaming brands.

Cherry will pay €1.43m in cash for its 51 per cent stake, with an additional conditional-based purchase price of up to €2m to be paid 13 months after the acquisition, through shares or cash. After three years, Cherry will have the option to acquire the remaining 49 per [...]

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