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Catena Media boosts marketing capabilities with Right Casino Media acquisition

28th October 2015 8:33 am GMT

Performance marketing and lead generation specialist Catena Media is to acquire the UK-based pay-per-click (PPC) marketing business Right Casino Media as it looks to improve its capabilities and expand into new disciplines.

Catena will acquire the business for a maximum consideration of $9m, of which $3m is to be paid upon closing. It will then pay an annual sum based on Right Casino’s financial performance over the coming two years, capped at $6m in total. The deal [...]

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