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Playtech expands casual games business with Funtactix acquisition

31st May 2016 1:38 pm GMT
Playtech

Playtech has strengthened its casual gaming division with the acquisition of film and television-based gaming business Funtactix, as part of a strategy to significantly boost its share of the market.

The purchase of Funtactix, for an undisclosed sum, is Playtech’s third casual games deal after the solutions giant bought Plamee in 2014 and followed this with the purchase of Game Maker: Studio developer Yoyo Games last year.

Founded in 2006, Funtactix is described as having built a reputation for developing [...]

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