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XLMedia acquires remaining stake in Marmar Media

11th August 2017 6:18 am GMT
XLMedia

London-listed marketing firm XLMedia has acquired full ownership of Tel Aviv-based performance media company Marmar Media.

XLMedia had acquired a 54 per cent majority stake in the business in June 2015 for $7.4m, and has now acquired the remainingg 46 per cent for approximately $2.4m.

Marmar specialises in performance-based marketing for apps and software, and to a lesser degree gambling. It was founded in 2011 and has 16 staff.

The total consideration, payable in cash, is comprised of $2.25m to [...]

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