Copenhagen-based iGaming affiliate Better Collective has expanded its portfolio of brands with the acquisition of CasinoLounge.co.uk, its first major deal in the UK market.
Better Collective said that the acquisition was part of a long-targeted growth strategy within the region, with its bettingexpert.com site also popular in the country.
CasinoLounge.co.uk was founded in 2013 and became part of operator Cashmio in 2015.
Better Collective said that the deal was mutually beneficial for all parties, and plans to develop [...]
