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Playtech strengthens responsible gambling focus with BetBuddy acquisition

27th October 2017 10:09 am GMT
Playtech

London-listed gaming technology and services provider Playtech is stepping up its responsible gambling focus with the acquisition of BetBuddy.

BetBuddy provides responsible gambling analytics solutions to gaming operators, including state lotteries, and has worked with Playtech since the start of the year to trial technology and methodologies to detect at-risk gambling behaviour.

Playtech announced Friday that it has acquired the business for an undisclosed sum, and will integrate its behavioural identification and modification software into the company's [...]

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