Stockholm-listed performance marketing specialist Catena Media has moved into financial services affiliate marketing with its latest acquisition.
The company has agreed to acquire Beyondbits Media, a Malta-based company offering comparisons and analyses of investment and trading opportunities though its network of sites.
The business is focused on the German, Austrian and Swiss markets through sites such as Aktiendepot.com and Qomparo.de.
Catena will make an up-front payment of €9.25m, including €2.75m in shares, for Beyondbits' affiliate assets. The acquisition also includes [...]