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Catena snaps up sportsbook affiliate Baybets for initial €26.5m

4th December 2017 9:29 am GMT

Performance marketing specialist Catena Media is strengthening its sports division and German market presence with a deal to acquire sports betting affiliate Baybets.

Catena will acquire a network of 50 websites that are predominantly focused on German-speaking markets, in what the company describes as its largest acquisition to date.

It will make an initial payment of €26.5m for the business, although the final purchase price could rise as high as €63.5m, subject to Baybets [...]

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