Danish iGaming affiliate Better Collective has moved to expand its presence in its home market with the acquisition of the Danish affiliate assets of digital marketing business Xperten and Xpert.
Better Collective said the deal, its tenth acquisition in the past 12 months, will help further strengthen its leading position in the Danish iGaming affiliate market.
"We have always been strong in the Danish market, but acquiring the Danish activities from Xperten Ltd and Xpert Ltd makes us the unquestionable [...]