London-listed Paddy Power Betfair has entered into a definitive agreement to merge its Betfair US subsidiary with daily fantasy sports (DFS) giant FanDuel.
Paddy Power Betfair aims to use the FanDuel brand, daily fantasy customer base and management team to establish a leading presence in the US sports betting market.
"We are excited to add FanDuel to the group's portfolio of leading sports brands," Paddy Power Betfair chief executive Peter Jackson said Wednesday. "This combination creates the [...]