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LeoVegas acquires 51% stake in eSports betting operator Pixel.bet

14th September 2018 5:43 am GMT

LeoVegas’ wholly owned investment company LeoVentures has acquired a majority stake in Pixel Holding Group, operator of eSports betting site Pixel.bet.

LeoVentures has acquired a 51 per cent stake in the business for €1.5m, payable through newly issued shares.

Pixel.bet is currently focused on Nordic markets but is planning a wider rollout to position itself as the leading brand in eSports betting.

"eSports is an international and fast-growing area that engages millions of viewers and players every month,” said LeoVegas chief executive Gustaf [...]

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