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Better Collective acquires Swedish sports betting affiliate for €30m

24th December 2018 6:46 am GMT

Stockholm-listed iGaming affiliate Better Collective is entering the re-regulated Swedish gambling market with the acquisition of Ribacka Group for €30m.

Founded in 2012, Ribacka owns a network of leading Swedish sports betting and casino marketing platforms, including Speltips.se.

Better Collective will pay €30m to acquire Ribacka, of which €15m will be paid in cash at closing, and €6m in May 2019 in either cash or shares in Better Collective. The remaining €9m will be paid in 2020 pending certain agreed [...]

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