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Natural Intelligence enters US with sports betting comparison site acquisition

20th March 2019 6:01 am GMT

Tel Aviv-based digital marketing specialist Natural Intelligence has made its first move into the US market with the acquisition of sports betting comparison site Sidelines.

Founded by Or Lifshitz and Rotem Haber, California-based Sidelines has launched operations in New Jersey and is soon expected to launch in Pennsylvania new regulated iGaming market.

Sidelines develops technological tools for the comparison of odds, tips and legal US sportsbooks, providing custom algorithmic sports analysis, as well as projections, real time [...]

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