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William Hill makes first move in U.S sports betting market

14th April 2011 12:34 pm GMT

UK bookmaker William Hill plc has made its first move into the land-based U.S betting market, with the acquisition of two Nevada sports betting businesses, American Wagering Inc and Club Cal Neva Satellite Race and Sportsbook Division, for a combined US$39m.

American Wagering Inc (AWI) and Club Cal Neva Satellite Race and Sportsbook Division (Cal Neva) operate sportsbooks in casinos and taverns throughout the state of Nevada. AWI also supplies sportsbook technology [...]

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