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Playtech acquires sportsbook developer Geneity

24th January 2012 8:28 am GMT

Online gaming software and services provider Playtech Limited has acquired UK-based online sportsbook developer Geneity Limited for an initial cash consideration of £11m, with the company’s sportsbook platform replacing Playtech’s existing offering.

Formed in 2006, Chiswick-based Geneity has over 20 full time employees, mostly engaged in software development and support. The company currently provides its sportsbook software to Gala Coral, which is contracted through to the end of 2012 and its lottery [...]

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