The National Basketball Association (NBA) has entered the daily fantasy sports (DFS) market with the launch of a new mobile fantasy game in partnership with Fanduel.
Available on iOS and Android devices, NBA InPlay is a real-time game that can be played live during any televised NBA competition, with players competing to win official NBA prizes.
NBA InPlay automatically recognizes the audio of any NBA game on cable or satellite, allowing users to pick the players they want to earn points on during the game.
“We are always looking at ways to enhance the viewing experience, drive people to tune in to our broadcasts and increase the time spent watching live games,” said the NBA’s senior vice president of digital media Melissa Rosenthal Brenner. “NBA InPlay has the potential to meet these objectives while offering our fans an engaging, new way to experience the game.”
Before the start of a game, customers must select one of the two teams competing, picking four players in total to cover the four quarters of the game. Turbo boosts can be used to accumulate points from all four players on the team for 48 seconds.
The game debuted during Thursday’s doubleheader featuring the Los Angeles Lakers vs Miami Heat and San Antonio Spurs vs Los Angeles Clippers.
It was launched by NBA Digital in partnership with FanDuel, in which the NBA has an equity stake.
"Our mission is to offer sports fans exciting new ways to engage with the players and teams they love, through innovative sports entertainment products," said Tom Griffiths, FanDuel co-founder and chief product officer. "NBA InPlay is the first product of its kind and we are proud to partner with the NBA to give fans a revolutionary new way to enjoy the live viewing experience."