Stockholm-listed supplier NetEnt has launched a new fully immersive 3D live casino solution exclusively for operator Mr Green.

Developed in collaboration with Mr Green and unveiled at ICE Totally Gaming this week, the Live Beyond Live offering includes embedded live streams and graphics at the touch of a button.

The project was initiated a year ago when Mr Green began searching for a partner who shared its desire to take live casino to the next level, with NetEnt selected for the potential of its customizable digital technology and how it could be used to enhance the user experience.

The two companies have shared the development costs for Live Beyond Live, with Mr Green holding the exclusive rights for twelve months. The studio is located in Malta where 30 dealers, exclusive to Mr Green, manage the tables.

NetEnt described the new mobile-first offering as a “totally new and full casino experience” for mobile users on the move or playing at home. It will also be launched as a desktop solution during Q2.

“The latest addition to our Live portfolio was created so we were able to provide a more immersive setting and to break down the physical constraints to create, what we call, a larger than life experience,” said NetEnt chief product officer Henrik Fagerlund.

“We are constantly looking to push the boundaries of technological advances in the live casino world, and this breakthrough can help propel not only NetEnt, but operators in reaching new heights.”

In Live Beyond Live, Mr Green opens the door to a virtual casino set in a penthouse in Los Angeles. Players have access to a multi-table environment with live dealers and a choice of different tables, including roulette and blackjack initially.

Multiple tables, additional cameras and angles, immersive UX and visibility of the action on other tables are just some of the technological advances integrated into the product.

“Taking live casino to a new experience is a proof point of NetEnt's technology leadership in the gaming industry,” said Per Norman, CEO of Mr Green & Co. “NetEnt and Mr Green share the same view on innovation and creativity as key drivers to offer a superior gaming experience.

“It's inspiring and promising to see the outcome of our joint efforts in bringing revolutionary new dimensions to online gaming."

NetEnt president and CEO Per Eriksson added: “Mr Green has a great vision with a full understanding of the live gaming scene, which helps realize the full potential of NetEnt’s live casino. We see ourselves just like them, challengers who have the courage to try and invest in new things.

“Our new Live offering is built to deal with the technological demands from both players and operators, much in line with Mr Green’s vision. With the collaboration now in place, we can really show what the product is capable of.”

Shares in NetEnt AB (STO:NET_B) were trading down 2.73 per cent at SEK42.10 per share in Stockholm Tuesday, while shares in Mr Green & Co AB (STO:MRG) fell by 3.26 per cent to SEK50.40.

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