Casino games developer Red Tiger Gaming has agreed a landmark deal with Endemol Shine Gaming to launch a new slot based on the UK Channel 4 TV game show The £100k Drop.

Presented by Davina McCall, The £100k Drop airs for the first time tomorrow (Saturday May 7th) as a daytime version of The Million Pound Drop TV show, which was also hosted by the presenter.

The new game is set to go live with Red Tiger customers including William Hill, GVC, Paddy Power Betfair, Rank Group and Kindred’s UK-facing brands.

As part of the partnership with Endemol, the supplier will also launch a Deal or No Deal Blackjack game, with a feature that allows players to cash out their initial hand based on an offer from the Banker.

“We’re delighted to have partnered with Endemol Shine Gaming in this ground-breaking agreement which underlines the progress we’ve made since our launch three years ago,” Red Tiger Gaming chief executive Gavin Hamilton. “We have hugely talented commercial and technical teams, and this launch is a credit to them as we continue to expand our reach and the portfolio of great games and tools that we offer casinos.”

Endemol Shine Gaming commercial director Mark Woollard commented: “Red Tiger has built a great reputation as one of the most innovative providers of slot games, and partnering with them to launch The £100k Drop game was a natural decision.

“We anticipate a long and fruitful partnership with this fast-growing games company and look forward to the game rewarding players just like the show.”


GIQ Magazine Digital Edition