Polish betting operator LV Bet has begun the roll out of Leap Gaming’s virtual sport games on its proprietary self-service betting terminals.

The launch is the result of joint development work by both parties following an agreement in April 2017, and marks the first time that LV Bet has launched virtual sports in the retail sector. The operator already offers Leap's virtual sports game online.

The first of the operator’s SSBTs went live with Leap’s games this week in Poland, with further terminals to roll out the games in the next few weeks.

“Virtual sports betting is one of the fastest growing markets, and offers potentially limitless growth opportunities,” said LV Bet head of sportsbook operations Marcin Doszczeczko. “Our partnership with Leap for the online space has been fantastic so far and we look forward to replicate the experience also for retail, with our new state-of-the-art self-service terminals.”

Leap Gaming chief executive Yariv Lissauer commented: “Our partnership with LV Bet is a meeting of two similar minds, driven by innovations which works. We are delighted to extend our partnership also for the retail space and allow our content to run on LV Bet’s best-in-class self-service terminal.

“This combination of top content with top platform is very exciting for us and we trust it will provide solid and engaging experience to LV Bet’s customers around the globe.”