New era of fantasy sports competition as leading sportsbook operator brings free-to-play fantasy game to the US and Canada ahead of the 2026 FIFA World Cup

bet365 has expanded its free-to-play fantasy sports offering to the United States and Canada through an expanded partnership with LOW6.

bet365 Fantasy Sports is a free-to-play mobile game that blends real-world sports with fantasy competition and collectible card gameplay.

Launched ahead of the start of the 2026 FIFA World Cup next week, the game is now available to players over the age of 18 across the United States and Canada, excluding Washington state.

“We’re thrilled to introduce the launch of the bet365 Fantasy Sports app across North America ahead of the World Cup, a tournament deeply valued by our fanbase,” said Trip Stoddard, head of business development at bet365. “Fantasy creates a fresh way for users to engage with the sports they love. 

“By combining real player data with the excitement of collectible pack openings, we’ve created an experience that feels authentic, engaging, and unique while allowing bet365 to connect with our fans during one of the biggest moments in global sports.”

Josh Turk, chief strategy officer at LOW6 commented: “bet365 has built one of the world’s most trusted sports betting platforms by consistently delivering exceptional experiences for sports fans. With bet365 Fantasy Sports, we’re excited to help extend fan engagement beyond their core business and into a new category of interactive mobile gaming entertainment. 

“Together, we’ve built a PvP mobile gaming experience that extends the excitement of the world’s biggest football tournament beyond matchday, creating new opportunities for fans to engage, compete, and celebrate throughout the entire 2026 FIFA World Cup.”