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CEO Interview: Betsson’s new chief sets out his objectives

3rd May 2011 7:29 am GMT

In his first interview since being appointed Betsson CEO, Magnus Silfverberg tells Gaming Intelligence that the company’s future lies in B2BOften new CEOs are appointed after the last one has failed. That is far from the case at Betsson where Magnus Silfverberg takes over from Pontus Lindwall after the latter has overseen a period where “profitability has become our trademark”, as Silfverberg puts it. Silfverberg takes the reins on July 1st and while he inherits [...]

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