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Anthony Werkman on his journey from marketeer to Betway CEO

21st February 2018 9:47 am GMT

From data analytics roles to marketing to chief executive of Betway, Anthony Werkman's rise to the helm of a fast-growing global online business has taken an unusual route. He talks to Gaming Intelligence about the importance of data to online operators and why marketing professionals are ideally suited to assume the chief executive's office.

Growing up in South Africa, Werkman was always struck by the “huge demand” in the country for people [...]

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