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Gambling, data and ethics: an unlikely alliance

11th March 2020 7:58 am GMT

Society is demanding the ethical use of data by all companies. For gambling operators, this will be mission critical, writes Mark Chillingworth in the first of a series of articles focusing on the use of data.

The rise of artificial intelligence (AI) and machine learning (ML) technologies is developing an awareness among consumers that their data, whether as gamblers, shoppers, patients, travelers or citizens is both highly valuable, but also personal.

Consumers feel, perhaps rightly, that the business community has [...]

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