Society is demanding the ethical use of data by all companies. For gambling operators, this will be mission critical, writes Mark Chillingworth in the first of a series of articles focusing on the use of data.
The rise of artificial intelligence (AI) and machine
learning (ML) technologies is developing an awareness among consumers that
their data, whether as gamblers, shoppers, patients, travelers or citizens is
both highly valuable, but also personal.
Consumers feel, perhaps rightly, that the business community
has [...]
