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Paddy Power: marketing genius or unforgivable bad taste?

20th March 2014 10:19 am GMT

The unprecedented reaction to Paddy Power’s latest marketing stunt got the whole world talking but will the short term gain be offset by long term pain?

The initial reaction to Paddy Power’s latest controversy was outrage. In modern parlance this was a WTF moment. WTF were they thinking? On how many levels can they offend people?In case you have been on holiday to some far flung location and missed it: Paddy Power [...]

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