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Zynga: when is gambling not gambling?

17th February 2011 11:30 am GMT

With 36 million people playing its live poker game each month, it is little wonder that social gaming company Zynga is piquing the interest of the world’s gaming companies.

The three-year-old US-based company is the latest to ride the wave of social networking to phenomenal success. Valued at between $4bn and $5.5bn and pulling in more than 215 million players a month, Zynga has managed to combine gaming with social networking sites and mobile apps. [...]

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