The UK online gambling industry is set to come under intense scrutiny over the alleged use of misleading promotions and unfair terms to prevent payouts to players, which may amount to a breach of consumer law.

The UK Competition and Markets Authority (CMA) has launched the investigation in response to concerns raised by the UK Gambling Commission (UKGC), with its initial review highlighting examples of what it called "potentially unfair treatment" that requires more thorough examination.

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