Login/Register
Octoplay
Octoplay

Betfred’s Anthony Joshua tweets found in breach of UK ad regulations

1st November 2023 7:09 am GMT
Advertising Standards Authority

Betfred has become the latest gambling operator to fall foul of UK advertising regulations on the use of celebrities with strong appeal to people under the age of 18.

The UK Advertising Standards Authority’s (ASA) artificial intelligence system flagged three messages on the X platform as potentially being in breach of the regulations by featuring former heavyweight boxing champion Anthony Joshua.

The three messages were posted in March and April 2023 to promote an upcoming fight and [...]

Continue reading

Subscribe for full access to Gaming Intelligence including premium news content, feature articles, news archive, company profiles and more. Includes subscription to the print edition of GIQ magazine and postage.

Subscribe

Already a subscriber or registered user? Login