Stockholm-listed iGaming affiliate Better Collective is entering the re-regulated Swedish gambling market with the acquisition of Ribacka Group for €30m.
Founded in 2012, Ribacka owns a network of leading Swedish sports betting and casino marketing platforms, including Speltips.se.
Better Collective will pay €30m to acquire Ribacka, of which €15m will be paid in cash at closing, and €6m in May 2019 in either cash or shares in Better Collective. The remaining €9m will be paid in 2020 pending certain agreed [...]