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Betfair targets Germany with football partnership deal

28th June 2012 9:20 am GMT

Online betting exchange Betfair has signed its first deal in the German Bundesliga following the signing of a two-year betting partnership with North Rhine-Westphalia based football club Bayer 04 Leverkusen.

From the start of next season, Betfair will benefit from a sponsorship package which includes perimeter and stadium advertising, as well as comprehensive advertising and communication activities.

As part of the deal, Betfair will also feature Bayer Leverkusen’s sporting director Rudi Völler as its new brand [...]

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