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Åland’s Paf launches Ongame’s first casino side games

17th July 2012 10:47 am GMT

bwin.party’s Ongame has announced its first implementation of casino side games within the poker client following a deal with WMS subsidiary Jadestone.

Ongame said that the “non-intrusive” implementation of side games is designed to increase total operator revenues without cannibalizing on poker, while also enabling the promotion of other gaming products to poker players, which increases long-term player loyalty for the operator brand.

“Entering the casino market is a strategic step for Ongame,” [...]

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