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Caesars plans major ad campaign for WSOP in Nevada

1st March 2013 9:23 am GMT

Caesars Interactive Entertainment has appointed California-based marketing agency Zambezi  ahead of the start of a planned advertising campaign this summer for the launch of its World Series of Poker (WSOP) real-money gaming site in Nevada.

Caesars plans to launch real-money poker  in Nevada under the WSOP brand during 2013, subject to the approval of the Nevada Gaming Commission, following the recent legalisation of online poker in the state.

“With over 40 years of tradition and heritage, we've [...]

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