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Canada’s Atlantic Lottery to offer reality TV novelty bets

15th October 2013 9:10 am GMT

Canada’s Atlantic Lottery Corporation (ALC) has become the first provincial lottery to offer online betting on a reality TV show through its Pro-Line Stadium online betting site.

Having offered bets on the Academy Awards for the first time earlier this year, the ALC has added a new novelty bet to its offering by allowing players to bet on reality TV show The Voice.

Residents of Nova Scotia, New Brunswick, Newfoundland and Labrador and Prince Edward Island can [...]

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