UK-listed betting operator Betfair has secured three key advertising packages for next year on UK television broadcaster Channel 4, which will be broadcasting 90 days of live horse racing throughout 2014.
The deal will run throughout 2014 and sees the operator secure a split screen 30-second ad spot (also known as in-vision) and a 30-second advert in The Morning Line programme.
Betfair has also secured the coveted Live Odds 60 second advert that appears during afternoon coverage [...]
