Payment processor Ukash has agreed its first horseracing sponsorship deal during a three-day event taking place at Cheltenham Racecourse later this month.
Ukash said that the inaugural sponsorship was a new venture for the company, which sees it support horseracing for the first time with an objective to reach new customers and engage with existing ones through a sport “closely associated” with betting and “heavily supported” by gaming brands such as Paddy Power, Ladbrokes and Stan [...]
