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Ukash seals first UK horseracing sponsorship deal

5th November 2013 7:24 am GMT

Payment processor Ukash has agreed its first horseracing sponsorship deal during a three-day event taking place at Cheltenham Racecourse later this month.

Ukash said that the inaugural sponsorship was a new venture for the company, which sees it support horseracing for the first time with an objective to reach new customers and engage with existing ones through a sport “closely associated” with betting and “heavily supported” by gaming brands such as Paddy Power, Ladbrokes and [...]

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