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Ladbrokes partners Velti to enhance customer engagement

29th November 2013 6:53 am GMT

UK bookmaker Ladbrokes has signed a two-year deal with mobile marketing and advertising technology provider Velti as the company continues to focus on further developing its mobile offering.

Velti will supply its cloud-based mobile messaging platform, mGage Communicate Pro, to Ladbrokes' retail division.The solution offers real-time messaging to enhance communication, improve efficiency and drive revenue for brands. The cloud-based messaging platform enables businesses to send customers personalized, timely and relevant messages via [...]

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