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Betclic Everest begins poker relaunch with native Playtech app

18th December 2013 7:52 am GMT

Online gaming operator Betclic Everest Group has launched what it claims to be the first native app to be developed by Playtech for the French iGaming market.

The Everest Poker-branded app is now live in Apple’s dot.fr App Store as Betclic Everest begins a push to increase its share of the national poker market, which has declined to 8 per cent over 2013.

The launch will be accompanied by an extensive TV advertising campaign targeting male players, [...]

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