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ASA bans bet365 TV ad over misleading free bet claims

5th February 2014 9:01 am GMT

The UK Advertising Standards Authority (ASA) has banned a TV advertisement for online gaming operator bet365 which was found to be misleading over its free bet promotion.

The TV ad included a voice-over that stated, "… back any single winner at four to one or more on any race shown live on Channel Four and we'll give you a free bet to the same stake on the next live Channel Four race."  

On-screen text stated "FREE [...]

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