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New Betfair product targets exchange & fixed-odds convergence

7th March 2014 9:48 am GMT

Betfair has continued its drive to converge its sportsbook and exchange offerings, describing the launch of its Price Rush feature as the latest in a series of innovations to support the project.

Price Rush is a new feature that allows bettors to offset a fixed-odds bet by placing the same wager on the exchange, offering better value to the customer, with no commission to be charged on winnings.

Speaking following publication of the company’s third quarter results [...]

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