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New Betfair product targets exchange & fixed-odds convergence

7th March 2014 9:48 am GMT

Betfair has continued its drive to converge its sportsbook and exchange offerings, describing the launch of its Price Rush feature as the latest in a series of innovations to support the project.

Price Rush is a new feature that allows bettors to offset a fixed-odds bet by placing the same wager on the exchange, offering better value to the customer, with no commission to be charged on winnings.

Speaking following publication of [...]

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