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Indian online poker operator Adda52 partners Optimove

2nd July 2014 6:48 am GMT

Indian online poker operator Adda52 have partnered Israeli marketing and customer retention software supplier Optimove as it looks to develop a more efficient marketing strategy.

The deal will see the India-facing operator gain access to the same solutions that Optimove supplies to high-profile international customers such as 888Poker.

It will enable Adda52 to provide its players with more targeted promotions, offers and incentives, with Optimove’s behavioural analytics solutions tracking the effectiveness of each campaign. This will allow [...]

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