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Perform enters retail betting market with Coral deal

15th July 2014 9:32 am GMT

Digital sports content provider Perform Group has made its first foray into the retail betting market, supplying Gala Coral subsidiary Coral with a retail-optimised version of its core Watch&Bet live streaming solution.

The deal sees Perform team up with Greek digital media solutions provider Vermantia to launch bespoke video content and match data, with the products to be integrated with Coral’s live odds in its retail estate.

Vermantia will take charge of content packaging, [...]

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