Danish online gaming operator Bet25, part-owned by telecommunications group TDC A/S, has sealed a strategic partnership with Denmark’s largest football club Brøndby IF.
Under the terms of the partnership Bet25 becomes the team’s shirt sponsor for the 2014-15 Superliga season, and includes the option for an extension for a further two seasons until summer 2017.
It will also gain the right to stream the club’s matches via its online and mobile gaming sites.
Bet25’s 51 per cent [...]
