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Bet25 signs strategic partnership with Danish football club

17th July 2014 11:39 am GMT

Danish online gaming operator Bet25, part-owned by telecommunications group TDC A/S, has sealed a strategic partnership with Denmark’s largest football club Brøndby IF.

Under the terms of the partnership Bet25 becomes the team’s shirt sponsor for the 2014-15 Superliga season, and includes the option for an extension for a further two seasons until summer 2017.

It will also gain the right to stream the club’s matches via its online and mobile gaming sites.

Bet25’s 51 per cent [...]

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