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Fruity King partners Excel to launch affiliate programme

1st August 2014 6:10 am GMT

The GTECH-owned mobile gaming developer and operator Probability has partnered Excel Affiliates to launch an affiliate programme for its newly-launched Fruity King brand.

Fruity King went live last month, featuring more than 22 slot games, bingo and HD variants of blackjack and roulette, which are available across smartphone and tablet devices.

Through its partnership with Excel Affiliates, Fruity King gains access to tracking and reporting software supplied by digital marketing specialist Income Access, with affiliates offered a [...]

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