Online casino and sports betting operator Casino Kings has secured a long-term partnership with English National League team Hartlepool United.
The new collaboration will see Casino Kings featured across the club’s digital and physical assets, including advertising at Victoria Park, online platforms and in matchday materials.
The partners will also work together on a number of fan-focused initiatives to engage the club’s fanbase with exclusive promotions, events and competitions throughout the season.
“We’re thrilled to announce Casino Kings as the official gambling sponsor of Hartlepool United,” said Casino Kings head of marketing Daniel Shannon.
“This partnership not only strengthens our presence in the UK market but also aligns with our mission to support local communities and engage with passionate football fans. Together, we aim to create exciting opportunities for the club and its supporters.”
Rose Stoker, commercial and operations director at Hartlepool United, commented: “A betting brand is something the club have been looking to secure for a while, and after reviewing the market we are really pleased to have Casino Kings on board as our new betting sponsor.
“We are looking forward to further strengthening the partnership and engaging with our supporters through offers and giveaways, and supporting the local community. The Club encourage all supporters to gamble responsibly.”