1XBet has been named as the exclusive global betting partner of the International Basketball Federation (FIBA).
The multi-year agreement runs until the end of 2027 and covers all major senior FIBA national team events for both men and women, across basketball and 3×3 basketball.
“We are on the threshold of a new stage in the history of 1xBet. Signing an agreement with FIBA is a strategic step that opens up very significant opportunities for promoting our brand,” said 1XBet chief gaming officer Valerii Kharitonov.
“The partnership will increase fan engagement and help create exclusive content. We love this game and are ready to actively promote basketball on all continents.”
Frank Leenders, director general of media and marketing services at the FIBA, added: “We are thrilled to welcome 1xBet as our newest Global Partner and look forward to developing our collaboration over the next three years. It’s incredibly exciting to have a Partner supporting both basketball and 3×3.
“With both organisations sharing a passion for innovation, technology, and the global growth of our sport, we are confident that this Partnership will be game-changing.”